Speech analytics is becoming increasingly important for businesses. By listening to what clients and potential clients are looking for in a product or service, you can improve and adapt your products and services to their needs. R&D and Speech AnalyticsĬall recording can be very beneficial for the R&D department in regards to product development. It can also help evaluate marketing campaigns, create or improve buyer personas and improve lead quality. This can help you to find out what terms you need to use to improve SEO and SEM. By listening to calls, you can identify what customers are asking, how they’re asking and what their needs are. The main reason for marketing teams to use recorded calls is to help craft and refine the message they are sending. If you want to learn more about how call recording can help your sales team read our article here. There are many other benefits of call recording for your sales team including training staff, developing and improving skills and strategies and improving conversions. Once such company credits their 25% improvement in revenue growth to its use of this technology, due to the time it saves sellers entering and retrieving data from the SFA system. Gartner spoke to companies using this technology who deem it as vital for their daily sales processes.
Voice entry is becoming more and more common with companies utilizing it reaping the benefits. They believe and we concur, that these changes will drive more investment intoĪI- enabled Data Intelligent Solutions and these will become the competitive To Gartner research B2B sales are transforming into a trusted advisor role. Processes become more digitized, seller effectiveness will increase. There’s no way to extract and utilize this information. Even if the call is recorded, the qualitative insights remain locked in the audio file. This is essential as selling processes are “notoriously and stubbornly analog.” Lets use sales calls as an example, as reps phone conversation with a prospect is a well of information about the prospects readiness to buy and qualitative information about the sellers performance. Recent research by Gartner has found that it’s necessary to move more seller interactions into digitalĬhannels, to build a data driven organization and increase your ability to Objective you should have when it comes to your customer is satisfying their Recording calls can be very beneficial in role-plays when training employees, as they are examples of real life calls that employees will most likely receive. You can easily find and assess weaknesses within your customer service team and provide the necessary training. Customer serviceīy recording employee-client interactions, you can easily identify problems and come up with solutions to improve employee and corporate performance. However, call recording can benefit other teams and departments. The two main departments we think of when we talk about call recording are customer service and sales. What teams can benefit from call recording? Recordia can be adapted to your company´s needs. There are endless possibilities with how call recording can benefit you company. It’s predicted that 60% of all IT expenses and up to 70% of all software, services and technology will be based in the Cloud by 2020. However, besides this, call recording can aid your business in its growth, development and digital transformation. Why should my company invest in call recording?įirst, of course is complying with regulations such as GDPR and MiFID II. Read more on what exactly call recording is in our previous post here.
Our cloud call recording solution Recordia is used by many corporations and SMBs and allows you to capture, record, encrypt and store all interactions between your employees and potential and current clients. But is there a need to worry? No one has time to listen to all outgoing and incoming or outgoing calls, but with a call recording solution, you can collect key information automatically and extract it with ease to improve all areas of your business. Many businesses fear call recording because of privacy concerns. Read on to learn which 5 departments in your company that can benefit from call recording.Ĭall recording is one of the most powerful yet underused tools by both small and large companies alike and can be used throughout a range of departments. But not many realise the potential that lies within it, when you choose the correct product. Every business has heard of call recording in some form of another.
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